Panel Member Resources

The 5 Ws of Healthcare Market Research

Are you new to the world of healthcare market research? If so, here is a complete overview of healthcare market research using the classic Five Ws (What, Who, Where, When, and Why).

This quick guide provides the essential information you need to decide whether to participate in healthcare market research with m-panels. Start receiving compensation in exchange for sharing your opinions and views as a physician, healthcare professional, or someone with lived healthcare experience.

Here, you’ll learn about:

What is Healthcare Market Research?
Who Can Participate in Healthcare Market Research with m-panels?
Where Do I Participate in Healthcare Market Research?
When Do I Participate in Healthcare Market Research?
Why Do Healthcare Professionals and Patients Participate in Market Research?
How Do I Participate in Healthcare Market Research?

What is Healthcare Market Research?

Healthcare market research involves gathering insights from physicians, other healthcare professionals, and patients to help shape medical products, services, and treatments. This research is crucial in improving medical developments and patient outcomes by identifying gaps in care and evaluating the effectiveness of treatments in real-world settings.

There are two main types of healthcare market research: qualitative and quantitative. Qualitative research focuses on gaining a deep understanding of a subject through methods like in-depth interviews and focus groups, where people’s perceptions and experiences are explored. Quantitative research, on the other hand, involves collecting numerical data through methods such as online surveys, which can be analysed to identify trends, insights, and patterns.

Life sciences organisations use this data to make informed decisions on product development, marketing, and distribution. By listening to the voices of healthcare providers and patients, healthcare market research ensures that medical innovations align with actual needs, directly impacting patient outcomes and the success of medical products.

Who Can Participate in Healthcare Market Research with All Global Circle?

Anyone who works in the healthcare industry, such as physicians, nurses, dentists, pharmacists, surgeons, optometrists, physiotherapists, physician assistants, midwives, and radiologists, can participate in healthcare market research.

People undergoing treatments, living with specific conditions, or those with lived healthcare experiences are also encouraged to participate. The opinions and experiences of healthcare recipients are central to improving care for others in similar situations.

The unique perspectives and medical knowledge that healthcare professionals and patients can provide in paid studies are crucial for shaping, refining, and innovating healthcare products and services.

All participation is confidential and anonymous, unless explicitly stated beforehand. Your personal data and privacy are our top priorities and are protected from the moment you register and throughout every study you participate in.

Where Do I Participate in Healthcare Market Research?

Most of our market research studies are conducted online, including in-depth interviews and focus groups. However, in some cases, physical meetings are required. If that’s the case, it will be clearly stated in the study invitations, along with location details, sent to you via email.

Some of the most common research methodologies we use are:

Online surveys and charts studies
Online bulletin boards
In-depth interviews (via telephone, web-assisted, or in-person)
Focus groups (web-assisted or in-person)
Ethnographies (in-person or mobile)

When Do I Participate in Healthcare Market Research?

We know how busy healthcare professionals and people are these days, so we strive to make our studies as flexible and convenient as possible.

For online surveys, you can participate at any time that suits you, as long as it’s before the stated deadline. However, we recommend completing it as soon as possible, as other members may fill out the survey before you begin. If the survey is full, you’ll see a status message when you enter. We also suggest completing the survey in one sitting, as spaces cannot be reserved, and the survey may close before you return.

For interviews and focus groups, the study invitation will specify the exact time the study will take place.

Why Do Healthcare Professionals and Patients Participate in Market Research?

According to our internal member survey, conducted with thousands of people worldwide, the top five reasons healthcare professionals and patients participate in healthcare market research are:

To earn extra income
To share opinions and experiences within healthcare and make an impact
To be part of a healthcare community
To stay updated on trends and changes within their medical field
To improve patient outcomes

How Do I Participate in Healthcare Market Research?

Here are the five steps required for you to start participating in paid healthcare market research studies with m-panels:

Register Here
Membership is free, and registration takes about five minutes.
Get Verified
We verify the identity and profession of all new members in specific fields to ensure research quality and prevent identity fraud.
Profile Setup
Log in to your account and answer profiling questions so we can match you with relevant studies tailored to your profession and experiences.
Select a Paid Study
Visit your survey dashboard, choose a paid study, and complete it.
Get Paid via the Digital Wallet
Compensation is added to your Digital Wallet, usually within two business days after completion; select a payment method and get paid.